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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q93-Q98):

NEW QUESTION # 93
What functionality is contained in Journey Builder that does not exist in Automation Studio?

A. The option to convert a qualified Lead to a Contact.
B. The ability to send an email to a Salesforce audience.
C. Flexibility to wait based on duration or a specific time.
D. Native execution of a Server-side JavaScript activity.

Answer: C

Explanation:
A functionality unique to Journey Builder that is not available in Automation Studio:
Wait Activities: Journey Builder provides the flexibility to configure wait times based not just on a fixed duration but also until a specific date or time, which is essential for personalizing the timing of customer interactions based on individual behaviors or milestones.
Reference: Salesforce Marketing Cloud Journey Builder

NEW QUESTION # 94
What are two possible outcomes when "Send as Multipart MIME" is selected during the send process?
Choose 2 answers

A. A custom text version will be sent with your HTML email.
B. An auto-generated text version will be sent with your HTML email.
C. The email will avoid detection by various SPAM filters.
D. Open and click activity are tracked in either version.

Answer: B,D

Explanation:
When selecting "Send as Multipart MIME" during the email send process:
Activity Tracking: Both the HTML and text versions of the email allow for the tracking of opens and clicks, ensuring that engagement data is captured regardless of the version the recipient views.
Auto-generated Text Version: Alongside the HTML email, a text version is automatically generated and sent.
This ensures that recipients whose email clients do not support HTML can still receive and read the email content.
Reference: Salesforce Marketing Cloud Email Send Options

NEW QUESTION # 95
A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action did NOT target all contacts in their account and significant number of contacts which have been sent to remain, Which two data would still exist in the account? Choose 2 answers

A. Contact-specific data at the job level
B. Contact data in non-sendable extensions
C. General tracking data at the job level
D. Contact data in sendable data extensions

Answer: C,D

Explanation:
Following a Contact Delete request in Salesforce Marketing Cloud, certain types of data remain within the account:
Contact data in sendable data extensions: This data is not automatically removed through a Contact Delete process unless specifically targeted. It requires separate processes to ensure data is cleansed.
General tracking data at the job level: This includes aggregate performance metrics from email campaigns, which do not store individual contact details but rather overall campaign performance stats.
Reference: Salesforce Marketing Cloud Contact Deletion

NEW QUESTION # 96
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?

A. Custom roles override an individual user's granular permission assignments.
B. Custom roles are available on their Marketing Cloud account.
C. Custom roles can only be edited by the user who created the role initially.
D. Custom roles are only available within the business in which they were created.

Answer: D

Explanation:
When creating custom roles in Marketing Cloud, it's important to consider that:
B). Custom roles are only available within the business unit in which they were created. This means that the scope of the custom roles is limited to the specific business unit, and they do not automatically apply to other business units within the same Marketing Cloud account.
Reference: Salesforce Help - Custom Roles

NEW QUESTION # 97
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers

A. Proximity to Store
B. Last Purchase Date
C. Lifetime Purchase Value
D. Conversion Rate
E. Ages in Household

Answer: B,C,D

Explanation:
To effectively target high-value outdoor sports customers likely to respond to a deep product discount:
Lifetime Purchase Value: Identify customers who have demonstrated significant financial commitment to the brand over time.
Conversion Rate: Focus on customers with a higher likelihood of responding based on past conversion metrics.
Last Purchase Date: Include customers who have made recent purchases, indicating active engagement and potential interest in new offers.
Reference: Salesforce Marketing Cloud Audience Segmentation

NEW QUESTION # 98
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